5K Carabao Run
Art Direction
Brand Identity
Brand Guidelines
Illustration
Event Design
The 5K Carabao Run is a dynamic event aimed at promoting physical and mental health while raising funds for charitable causes locally and in the Philippines. Organized by the Philippine Medical Association of San Diego, this initiative seeks to establish a unique brand identity that celebrates community wellness and cultural pride.
The project's primary objective was to design a logo that encapsulates the spirit of the Carabao, a symbol of strength and perseverance. To achieve this, I created a bold, modern, yet simple logo that incorporates elements of the Philippine sun, reflecting both cultural significance and vitality.
This approach not only fosters an emotional connection but also emphasizes cultural relevance, setting the Carabao Run apart in the crowded health and wellness event space.